JanSport began its claim to fame by manufacturing and marketing world-class outdoor backpacks, but now the brand’s product offering also includes technical outdoor gear, daypacks, travel gear, and collegiate decorated apparel sold throughout the world. JanSport has the spirit of fun and discovery, represented in the brand’s tagline: Discover Freedom. We’re the original. JanSport started making packs and outdoor gear back in 1967. We’re about the journey, the discovery of fun, freedom, and adventure. We make packs and outdoor gear to equip you for adventure. The kind that happens every day.We design our products to be durable, functional, and versatile. Whether you’re headed to a concert, to class, or going off the grid—we’ve got your pack. It’s what we’ve been doing for over forty years.